Visual Storytelling

A key challenge for any nonprofit organization is persuading people to take action.

But persuasion requires communication that is clear, consistent, memorable and immediate.

Communication that explains the:

• Problems you solve
• Solutions you offer
• Outcomes you produce
• Importance to those you serve and the community at large

That’s where visual storytelling can help.

Using the right combination of pictures, words and communication channels, you can tell stories that address all four of the items listed above. And address them with more impact than with words alone.

Visual Storytelling is a custom communication service that includes:
Planning: Identify specific audiences and intended actions, define measurable objectives, and outline the story components.

Content creation: Conduct photographic sessions and interviews, perform background research and write accompanying text or script.

Production: Create the final story format (video, website, book, image library, press kit, etc).

Execution: Plan and carry out a limited or ongoing campaign using the right mix of channels including email, direct mail, newsletter, or social media.

If you’re ready to begin creating stories that persuade, contact me…

By email:	info@casemountain.com
By phone:	860.328.3422